The latest “Donation box” app from Apple redefines donation boxes (and what you put in them!) to raise funds for the Salvation Army this Christmas.
The Donation box app enables iPhone users to turn their unwanted apps into charitable donations. Users simply drop their apps into the Donation box on their screens and Apple donates the price of that app to the Salvation Army.
The app, which was developed by a group of advertising students aims to redefine not only how but when and what we donate to charity.