Marcelo Iniarra Iraegui is an innovative marketing professional and activist with over 20 years of experience working in the non-profit sector. He is now leading his own international creative consultancy – – providing advice and inspiration to organisations all over the world.

He is the former Fundraising & Campaign Innovation Manager for Greenpeace International, where he obtained a reputation for being one of the international pioneers of online fundraising and campaigning. He is recognized as one of the  fathers  of the “lead generation model of fundraising” in the late 90’s . 

“It was hard to realize that we were creating a digital model that it will adopt for  most of the NGO in the world at that time” Marcelo´s said in his conferences and books*

Marcelo is already causing a stir in the sector as an independent player, fuelling the fire of  innovation.

“Why must we always do things in the same way,” he asks. “I work with my clients to try and different ways to achieve social involvement in the NGO sector…boosting my strategies with creativity and innovation.”

His workshops and conference presentations, described by participants as “thrilling” focus on innovative aspects of digital campaigning and fundraising as a means through which to achieve public motivation to act for social causes.

A highly coveted lecturer in his field, Marcelo is a popular keynote speaker at conference all over the world.

*Further evidence of his “off the wall” approach can be found in his publications “The Hidden Gate to the Pyramid” (Internet Management for Non Profits) “Your Organisation in the Donor’s Pocket” (People to People Fundraising), “Non-profit Internet Strategies” and “Globarity” (Global Giving)

Marcelo was made an ePhilanthropy Master Trainer for his innovative work into the ethical and efficient use of the internet for philanthropic purposes, and was also awarded “Best Online and Offline ePhilanthropy Campaign 2006.”

For further information about Marcelo’s work, publications or to find out how he can help bring your non-profit into the digital age, please click here to drop him a line.

Ashley Baldwin – Associate consultant at

Ashley has worked at since 2008 and has participated in consultancy projects for a number of organisations including Amnesty International, SOS Children’s Villages, Medecins sans Frontieres and Greenpeace International. She is the writer and editor of The Innophoric Watch, a free publication on digital trends for the social sector.
Ashley is also the Communications Director for in Argentina and is currently leading a campaign on body-image for the organisation in Latin America.
Prior to this position, Ashley was a journalist for a number of international publications. Her work was published in the Lonely Planet, Diplo Magazine and The Times, to name a few. She also co-authored a chapter (with Marcelo) for the upcoming publication, Global Giving, by Bernard Ross.