Social Trysumerism is a concept developed by Marcelo Iñarra and Alfredo Botti that focuses on enabling potential supporters of an organisation to obtain a free experience of a social organisation prior to deciding whether or not to make a financial commitment. We even went so far as to add a new layer onto the traditional fundraising pyramid in order to accommodate these new supporters and emphasise their importance to the future of the social sector.

At Marceloiniarra.com, we believe in focusing on guiding social organisations in the development of effective digital strategies to enable them to engage existing supporters as well as attract new supporters to their cause. We work alongside our sister agency, Chaxcha, to develop and implement compelling digital campaigns, apps and social media programs, as well as support organisations in the optimisation of supporter generation programs and future campaign efforts.

Drop us a line to find out about the following Supporter Generation Services:

1. Concept development
2. Strategy (for Fundraising and Digital activism)
3. Implementation (through sister agency, Chaxcha, with a focus on emerging markets)